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The Territorial Project
Given its economic clout and potential for development, the local decision makers have long adopted policies to firmly support this sector. They now want to take advantage of the Alltech FEI World Equestrian Games in Normandy in 2014 to involve the key public decision makers as well as the sector’s economic and institutional stakeholders in order to generate significant economic benefits and develop both the sector and the region of Normandy as a whole.
How exactly does the “Territorial Project” tie-up with the Games?Held every four years and alternating with the Olympic Games, the Alltech FEI World Equestrian Games™ 2014 in Normandy are the biggest international equestrian event to exist, and an exceptional opportunity for Normandy to put itself in the international spotlight. The Games are a sporting competition taken to the highest level, with the finest athletes of the moment from 60 nations competing against each other. Furthermore, the Norman edition will offer the expected 500,000 visitors the opportunity to gain real insight into the horse world - bringing together the public and an exceptional region from 23 August to 7 September 2014. Public stakeholders have therefore decided to use the event to give social, touristic, ecological and economic initiatives a substantial boost. The event and its subsequent impact have been incorporated into an overall strategy for regional development: the “Territorial Project” called “L’Elan des Jeux”. Their main goals for this project are as follows:
Consequently, non-profit making initiatives that respect these three goals have been selected as part of a programme of officially endorsed projects. They will be promoted in connection with the event under the label “« L’Elan des Jeux ». These projects are part of three distinct phases that will further enrich the event and stimulate the creation of a long-lasting heritage.
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From a historical, cultural and sociological point of view, Normandy is most definitely a “Land of the horse”. The region has much to offer with its countryside, infrastructures, internationally-renowned expertise, highly-developed research and innovation... All of these make Normandy one of the leading equestrian regions in terms of its worldwide reputation.
